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Our Story
As a family-owned company since 1968 - NOW produces high-quality natural products at prices that everyone loves. We are respected leaders in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.
Deep Discounts
36 Gummy Chews
Spike Lavender Oil
1 fl. oz.
60 Veg Capsules
90 Chewables/Lozenges
90 Chewables
12 oz.
12 oz.
The NOW Difference
From field to finished product, we prioritize quality at every step. Learn more about NOW quality natural products and what makes us different.
Sweet & Sour Macadamia Coconut Tofu
Experience the delightful crunch and tropical flavors of Macadamia Coconut Tofu paired with a homemade sweet and sour dipping sauce, this recipe is ideal for anyone seeking a meal that's both nutritious and delicious.
Buyers Beware
NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.
Why Take Magnesium?
The benefits of taking magnesium are wide and varied. This important mineral nutrient is a cofactor in more than 300 metabolic reactions and our immune, cardiovascular, and nervous systems all need magnesium to function normally.*
Joseph Gray
Pro distance runner Joseph Gray has earned 24 USA National Titles in distance, mountain and trail running and is considered the greatest male mountain runner of all time. Learn why he trusts NOW®
Children's Health
120 Chewables/Lozenges
60 Chewables
8 fl. oz.
Kid Cal™ Chewables
100 Chewables
60 Chewables/Lozenges
2 fl. oz.
100 Chewable Tablets
16 fl. oz.
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.